How to Create Demand for Your Product (And Avoid Costly Mistakes)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast - A podcast by Louis Grenier | Marketing & Branding
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Most marketers focus on lead generation but it is enough? There’s another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services. I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers. Listen to this Episode: How to Create Demand for Your Product (And Avoid Costly Mistakes) 00:00 / 1X Download file | Play in new windowSubscribe:
