How to Analyze Customer Research to Create Great Copy (3 Steps)

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What are your thoughts on customer research? Do you think it takes too long and is a dirty word? Or do you rely on it for your business?My guest is Joel Klettke, owner of Case Study Buddy, a company that helps you to create case studies.In this episode, he explains how your research and analysis will not only produce killer copy but will inform many aspects of your business - from branding to landing pages and everything in betweenTopics covered:How good customer research is not just research for research sakeThe benefits of review, and testimonial miningThe consequences of not doing effective customer researchHow changing just a few words can make your copy more vividWhat to look for in negative competitor reviewsHow to translate all the data you collect into one page of copyWhy focusing purely on current customers is a big mistakeThe principles and practicalities of writing good copyHow all writers are different and there’s no one way of writingThe questions to ask yourself as you read through your copyResources mentioned:Case Study BuddyHubspotWP EngineScott’s Cheap FlightsBenevityTraffic Think TankDeputyClockspotG2CapterraMade to Stick: Why Some Ideas Survive and Others Die - Chip HeathNever Lose a Customer Again - Joey ColemanThe Ultimate Sales Letter - Dan Kennedy***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘