Elevate Your Voice: How to Craft a Brand Presence That Clings Like a Fart in a Lift

"Your brand voice should be like a fart in a lift... Absolutely, inescapably, everywhere."This quote sets the stage for this episode with Bethany Joy, a brand voice strategist. We talk about finding your voice as a brand and making it stick, the symptoms of a poor brand voice, the importance of authenticity, and how to embed your voice into your business. Tune in to learn how to find your brand's voice and make it... absolutely, inescapably, everywhere.Topics covered:(00:00) - Intro (01:10) - Main symptoms of a poor voice (03:22) - Why a good brand voice is like a fart in a lift (05:36) - Third mistake: leaning on the wrong things (06:39) - Values = bullshit (07:17) - Specificity ftw (08:26) - You already have a voice (unless you use interpretative dance) (10:20) - Why your voice can't be dictated by your customers (14:00) - First step to redefining your voice: audit (18:10) - Why getting an outside perspective might help (21:54) - Secondn step to redefining your voice: competitors (23:26) - Third to step to redefining your voice: see & feel (30:39) - How to define a brand voice parameter (34:46) - Examples of brand voice parameters (38:22) - Fourth step to redifining your voice: roadmapping (41:04) - How to get decision makers on board (43:20) - Proving ROI for brand voice work is a b*tch (47:50) - What should we learn today that will help us in the next 10, 20, or 50 years? (48:41) - Top 3 resources Beth recommends (50:19) - How to connect with Beth ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: [email protected]🤘

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The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of. Tune in to learn how to stand the f*ck out and market... without selling your soul.