Brand Positioning 101: How to Tell a Memorable Story

How can your brand stand out in an oversaturated market today? If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop. In today’s episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand. We covered: How social media has transformed the concept of branding Why companies must know what values they stand for today Finding out what your customers care about (and how they communicate) The difference between your existing customers vs. leads you want to attract How to tell a story about your brand that delivers value What three key story concepts your brand can tell Why marketers should focus on empathy for their customers Resources Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps 26 Types of Brand Positioning to Stand Out In Your Customer’s Mind All of the Above t3n – digital pioneers Product Positioning: 5 Proven Methods How to Use Jobs-to-be-Done to Read Your Customers’ Minds Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy Why Am I Crying All the Time? Happy Money: The Science of Happier Spending SXSW: South by Southwest Conference Seth Godin’s Marketing Secrets to Launching a New Business Purple Cow