7 Simple Ideas for Repurposing Your Content (And Why It Matters) with Brittany Berger

Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing. Repurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience. Brittany joins us on this episode to explain her approach to content marketing and share the solid framework she built for repurposing. We covered: Why businesses should stop creating more new content What it really means to repurpose your content How to determine whether a piece of content is ideal for repurposing The process for deciding which content marketing channel to focus on How Brittany developed a consistent system for repurposing content The unexpected reason “evergreen content” is a myth Why you need to update old blog posts and what to look for What she learned from the biggest mistake in her career Resources Work Brighter Content Shock by Mark Schaefer Sitcom by Saul Austerlitz Zapier Killing Marketing by Joe Pulizzi and Robert Rose Create Unicorn Content - Brittany Berger’s YouTube channel Full Transcript: Louis: Bonjour, bonjour and welcome to another episode of EveryoneHatesMarketers.com, the marketing podcast for marketers, founders and tech people who are just sick of shady, aggressive marketing. I'm your host, Louis Grenier. You're probably following a lot of marketing influencers and brands who are publishing thousands or hundreds of articles every day on the different platforms. One of the key, the one I'm thinking of right now, is Gary Vee, who seems to be tweeting and Instagramming and Snapchatting and posting articles a 100x a day, and it seems like we were told to publish and put out as much as possible in terms of content as marketers, but my guest today makes the point that the quality really went down with all of those, with this approach of quantity versus quality, and that has a huge impact on your business, and we'll tell you why. So today we're going to talk about getting serious about repurposing and creating way less new content on a regular basis, and find out how to do that, and my guest today is a content marketer who helps B2B sales companies to create more productive content through an all in one, holistic approach to content creation, promotion, and repurposing. As you can see, she's quite an expert in this area. She also runs a community of over 1000 female entrepreneurs called Work Brighter, and she's been publishing articles for HubSpot, CoSchedule, Social Media Examiner and a lot of others. I'm really happy to talk to Brittany Berger today. Welcome aboard, Brittany. Brittany: Hi, thanks so much for having me. Louis: Alright. Let's get started, in true Everyone Hates Marketers style. What's the problem with this content creation virus that every marketer seems to have? Why is it such a problem that publishing a lot of content, why is it a problem on our business? Brittany: Well, for the past 10 years or so