4 Questions to Design High-Converting Landing Pages

You might  find it hard to explain what your product actually does. This leads to a weak messaging on your landing pages, which leads to people not signing up, and ultimately lower revenue.  My guest today is Pedro Cortés, a SaaS marketing and design consultant. We talked about why companies struggle with positioning, Pedro’s framework to discover his clients’ most valuable selling points, and how he translates it to a well-crafted landing page. We covered: How Pedro positions his consulting business How if a SaaS company is solving “big problems” Why companies struggle to explain what their product actually does Questions Pedro asks his clients to build a position-accurate landing page How to translates insights into a well-crafted landing page Why testimonials are valuable and how you can make it more “human” How Pedro goes about finding the buyer’s most important pain points Resources: Pedro Cortes’ website Trello 5 Proven Methods for Positioning Your Product with April Dunford G2Crowd Capterra Churn Buster The Brain Audit: How To Sell More with Sean D’Souza ConvertKit Dan Kennedy Breakthrough Copywriting Russel Brunson