3 No-BS Principles for Unforgettable Marketing with Margo Aaron

Why are so many marketers bad at marketing themselves? This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion. When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why when I came across Margo Aaron’s website, I knew I had to get her on the podcast. She’s a copywriter who fell into marketing by accident after beginning her career in psychological research. If you’ve ever felt guilty about marketing, not giving your hustle enough time, or self-promotion--I think you’re going to gain a lot from this interview.  We discussed: Why most entrepreneurs are lying about their 80-hour work week The reason why so many marketers struggle to market themselves well What you must do to avoid becoming an annoying marketer The easiest solution for identifying what problems you solve for your audience How to understand market sophistication (and why it’s a huge advantage) What questions to ask your customers to find out their deepest desires Why competing on price alone won’t build a profitable business How to write a message that resonates with your audience Resources The Arena: Virtual Coworking Space That Seems Important - Margo Aaron’s website How to Send Emails with 83%+ Open Rates (Not a Clickbait) - Episode 46 with Andre Chaperon The Brain Audit: Why Customers Buy (And Why They Don’t) - Sean D’Souza How to Convince People to Buy Without Being Pushy - Episode 28 with Sean D’Souza 3 Steps to Write Copy That Converts with Joanna Wiebe - Episode 47 with Joanna Wiebe Value Proposition: What Is It & How to Create One - Episode 52 with Momoko Price My Life in Advertising and Scientific Advertising by Claude Hopkins Ogilvy on Advertising by David Ogilvy Copy Hackers @MargoAaron on Twitter Full Transcript: Louis: All right. Bonjour, bonjour and welcome to another episode of Everyone Hates Marketers.com, the marketing podcast for marketers, founders, and tech people who are just sick of shady, aggressive marketing. I'm your host, Louis Grenier. In this episode, we're going to talk about why marketers are so bad at marketing themselves, why do we feel guilty if we don't work 80 hours a week or even 100 hours a week, why some people think marketing is evil, and how to answer all of those questions with a way to really being comfortable with--as marketers and even as people who want to market their products--being comfortable with things that don't work, that might not work and still being happy with that. There's a bit of a funny story with my guest today. She reached out to me via email to compliment me on the podcast. That's a true story, and then I went on her site, and I was like, "Whoa, okay I need to talk to this gal." Her website--we'll mention it later on--it's really w