10 Steps to Reposition Your Product When Your Customers Don’t “Get it”
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast - A podcast by Louis Grenier | Marketing & Branding
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What do you do if your customers just don't "get" your product? My guest today is Jane Portman, UI design expert, and co-founder of Userlist.io. We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning. From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data.
