EUVC | E379 | Material10’s Maitham Mohamed on revolutionizing in-game economies & the future of gaming

In this episode of the EUVC podcast, Andreas speaks with Maitham Mohamed, CEO of Material10.Andreas and Maitham explore the rapid evolution of the gaming industry, discussing innovative business models and unique approaches to monetization that are reshaping consumer engagement worldwide. Maitham shares his journey to founding Material10 in 2022, highlighting his mission to revolutionize mass-market gaming with a free-to-play model that aims to drive sustained player engagement while building a new revenue framework.At Material10, Maitham leads a lean team of 10 from the company’s headquarters in the United Kingdom, backed by €2.5 million in funding. With a focus on the global mass-market gaming audience, Material10 is positioning itself as a disruptive player in the gaming space, delivering immersive experiences that appeal to a broad demographic and challenging traditional B2C models.Go to eu.vc to read the core take-aways.Chapters:00:17 Meet Maythem: Founder of Material1000:52 The Revolutionary Business Model01:06 Sponsor Message02:14 Deep Work Retreat and First Impressions 03:55 Maythem's Background and Journey09:28 The Birth of Material1013:01 Challenges in Web3 Gaming23:31 Innovative Monetization Strategies31:05 The Game Mechanics33:37 Unveiling Project Fallen 34:05 Trading Mechanics in the Game35:20 Economies in Gaming 37:19 Validating the Game Concept39:32 Why Develop a Game Instead of a Platform42:17 User Experience and Development Cycle46:07 Team and Culture48:40 Pre-Production Metrics and Marketing54:17 Competitors and Market Landscape01:02:32 Future Vision and Final Thoughts