E372 | Startups in Focus by Seedcamp | Revolutionising Customer Engagement via WhatsApp with Tarek Khalil and Mohamed Elbadwihi from Rasayel

In the ever-evolving landscape of business communication, platforms like WhatsApp are no longer just messaging apps but have transformed into powerful platforms enabling businesses to connect with their customers in groundbreaking ways.The latest episode of Startups in Focus features Carlos Espinal and Felix Martinez from Seedcamp, dive deep into this topic with Tarek Khalil and Mohamed Elbadwihi, co-founders of Rasayel, exploring how they are leveraging WhatsApp to redefine business communication.Go to eu.vc for our core learnings and the full video interview 👀Chapters:00:35 Founders' Backgrounds and Journey02:42 Lessons Learned from Previous Startups04:59 The Birth of Rasael07:35 Understanding Rasael's Product 10:08 WhatsApp as a Business Platform12:59 Platform Risks and Meta's Incentives16:00 Global Adoption of WhatsApp18:37 WhatsApp's Role in Business Functions20:52 Navigating Multiple Messaging Platforms23:25 Global Customer Insights23:41 The Dominance of WhatsApp24:12 Trust and Confidentiality25:12 WhatsApp's Strategic Development26:42 Regional Messaging Preferences27:10 Navigating Multiple Channels31:07 WhatsApp Business Platform32:41 Compliance and Data Management37:01 Future of WhatsApp Integrations44:28 Conclusion and Contact Information