Episode 16 - Virgin Group’ Insights Into Purpose – How To Truly Embed Purpose Into Your Business with Lisa Thomas

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This week we continue the subject of purpose – at Virgin, Richard Branson’s founding philosophy has always been ‘Happy people make happy customers, who make happy shareholders’. Being purpose led is fast becoming a strategic imperative rather than a choice. People and consumers expect businesses to lead the way in creating a more social conscious environment, one that aims to create a more sustainable world. Based on this we have invited Lisa Thomas, former CMO at Virgin Group, as Virgin Grou...