Episode 10 - Digital Transformation: Five Super Rules To Ensure It’s Not Just Another Buzz Word with Christoph Homann

In this episode we have invited Christoph Homann, Corporate Vice President, Digital at McDonald's. He leads the global technology product team responsible for driving digital innovation and transformation. Previously, he has worked for Ticketmaster’s international re-sale marketplace business and eBay Europe. Last week we covered how to create a Fail Fast culture, which is often prevalent in pure play businesses and/or tech start-ups. Paco’s interesting episode covered the creation of the rig...