"Managing a university's social media presence" - Andrea Estey from UVM (Part 1 of 2)

esm² - The Podcast for Experienced Social Media Marketers - A podcast by Iconosquare

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If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea. We talk about: TikTok content, and the ever growing popularity of the platform amongst younger generations The key figures Andrea pays attention to for performance tracking on Instagram Where Andrea's inspiration for the great content she sources and creates for the University's account Happy listening!Hosted by Ausha. See ausha.co/privacy-policy for more information.

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