Using data to drive engagement | S1 E9

Engaging Internal Comms - A podcast by Craig Smith

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What is important is that the questions you ask and the data you collect are relevant to the employees you are asking. During the COVID-19 lockdown, when you may have assumed that survey participation numbers would have fallen, Ryan says that numbers are up by a staggering 15% on average. The reason? People are being asked questions about COVID-19 and their experiences, thoughts, and ideas – and this is relevant to them.