The Iconist – The Art and Science of Standing out | S1 E16

In Episode 16, Craig Smith talks to Jamie Mustard, multimedia consultant and author of The Iconist: The Art and Science of Standing Out. Peppered with history, analogies and metaphors, this is an engaging episode that puts slogans and taglines in their place and describes how to communicate in an iconic way that will resonate with your target audience. What is an iconist?“Someone who punches through their own unease or discomfort and the constant thrum of messaging noise that goes on around them and figures out a way to get through, get attention, get engaged, and get their offering out to the world.” Jamie asserts in his book that you can achieve iconic status (something that is emblazed within our minds) with a targeted individual or group in five minutes.