Empathy in communications | S1 E20

Engaging Internal Comms - A podcast by Craig Smith

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The Big Picture People’s Craig Smith talks to the FT's Megan Dold about the challenges of communicating within an organisation, and how to overcome them by using empathy. Communicating effectively across a business internally requires empathy in a sense that internal comms people are understanding of the importance of employees’ roles, and are adaptable in their approach to ensuring a message, that they will care about and is of importance to them and their company, reaches them.