Effective use of digital comms | S1 E7

Lauren walks you through the journey that Auto Trader UK took when implementing its collaboration platform, starting with the fanfare release of Yammer in 2015 and how people took ownership for it. She talks about the organisation’s surprise that areas of collaboration extended beyond work and developed into deeper social connections – channels that included a book club and cookery. However, use on Yammer slowly dissipated, and by 2019 only 20% of employees were active on it. The business responded by taking action to learn why this was, and what its people really wanted. What they found was that its technology employees (most of the organisation) had set up on Slack. Thus, the decision to transition to Slack across the organisation was made.