Audience segmentation in internal comms | S1 E13

In this episode of Engaging Internal Comms, The Big Picture People’s Craig Smith talks to Prarthna Thakore about audience segmentation in internal communications. Prarthna is an internal comms expert at an organisation called ISG, a dynamic construction company that employs 3,000 people working across 24 different countries, specialising in construction projects that include new build schools through to office fit-outs – a range of everything that encompasses the construction sector. One of ISG’s biggest communication challenges is communicating with its remote, deskless workers, office-based employees, and on-site employees and contractors across several different languages.