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Employer Content Marketing - A podcast by Chris Le'cand-Harwood

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Wondering how AI could help explain your organisations why and what? AI has a role to play - not as a replacement but as a co-pilot.So, in this episode I share my experiment with Google Notebook LM - An AI research and writing assistant. I've given them content about my business and podcast and turned it into a podcast episode. This is the first episode of Employer Content Marketing that's brought to you by two AI hosts [let's call them Pia and Ben!].As someone who helps organisations create employer content, I wanted to show you a simple way AI can support your content creation - while also giving you a better understanding of what my business actually does (because yes, I'm more than just a podcast host! 😊).The result isn't perfect, but it's a fascinating look at what's possible with AI as a support tool. Have a listen and see how you might be able to use similar approaches in your own organisation.00:00 Introduction to AI in Employer Branding00:22 Experimenting with Google Notebook for Content Creation01:29 The Challenge of Finding Quality Content01:51 Deep Dive into Employer Content Marketing03:10 Understanding Employer Content Marketing04:21 Content Marketing Pod LTD's Approach04:46 Services Offered by Content Marketing Pod LTD05:52 Employee-Powered Content as a Revenue Generator06:46 Partnership Models and Strategies08:21 Testimonials and Awards10:43 Key Takeaways and Final Thoughts🔗 LEARN MORE:Website: https://www.contentmarketingpod.com

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