Connecting Employee Engagement with Profit | Empple Employer Branding Festival 🇷🇸

Employee engagement has often been seen as a nice to have. Don't they just need to get on with their job? But it's the route to profits. And when HR talk in this way they get more influence and status in their organisations. In this episode I catch up with Nenad Sicevic, Co-Founder and Director at StoryLine, at the Empple Employer Branding Festival in Belgrade. It’s fantastic to reconnect with Nenad since we last met at the Empple Festival in 2023! In our chat, we dive into how making our employees happy can seriously boost business profits. Nenad and I discuss why investing in team well-being is more than just a nice gesture—it’s a savvy business move that can elevate profits from $15 million to $20 million. We talk about how successful HR professionals need to speak the language of business leaders, highlighting how a happy workforce boosts productivity and attracts top talent. We also introduce the "Three Times Three" model—a game-changing strategy to elevate the importance of employer branding. Aligning these efforts with business goals isn't just smart; it's essential.