Episode 157 How to Use YouTube News Reports To Improve Your English

In this episode, similar to episode 155, we're going to look at Meta Thread's Launch, but this time, instead of looking at written articles online, we're going to consider videos. We're going to look at the vocabulary from three very different news reports on YouTube and see how the vocabulary differs, to help decide which report is good to study. In this episode I'll help you see how my earlier tips for choosing written sources can also be adapted to choose video sources. I'll read through some of the vocabulary so you can see why I wouldn't choose one report, and why I would choose another. The video reports I used today are: 1. https://www.youtube.com/watch?v=YHH3VtfMmYM&t=29s 2. https://www.youtube.com/watch?v=5USvljqC7mg 3. https://www.youtube.com/watch?v=mRKjGSkYsIg&t=11s Vocabulary from videos Video 1 Titans of Tech - The word 'titan' comes from Greek mythology where they are Greek Gods. In modern English we recognise titans as people who are very powerful in their field. Optics - how something looks. Usually referring to how something looks or will be received by the general public or media. Video 2 Leveraging Instagram's reach - 'Leveraging' just means 'using' or 'making use of' for your benefit. On the heels of threads launch - idiom - used when one thing follows another very quickly Bullish scenario - 'Bullish' is used to describe someone that is headstrong or rude. However! In this case they are talking about the finance markets. This TOTALLY changes the meaning! 'In this case she means if the market was stronger'. This language is VERY specific to the finance market, so unless you are working in finance you will be unlikely to hear this term again. If you are working in finance maybe check out some of the websites that cover finance vocabulary.https://www.bankrate.com/investing/what-it-means-bullish-bearish/ https://smartasset.com/financial-advisor/bullish-vs-bearish Near Term - the opposite of the much more common 'long term' this is talking about things that are likely to happen soon. Adoption over monetization - this meant that Threads is focusing on getting more people to download and use the app (adoption) in the short term, rather than building revenue (income) from adds (monetization). Revenue upside at maturity - Very much finance language, meaning the value will go up once the App has been around for a while. Lighting rod - idiom - something that attracts something else Appetite for eyeballs - Marketing language, meaning enough of the general public are attracted to something to make it worthwhile. Building the use-case first - Again, finance vocabulary, this means showing investors that people will actually use the App so it's worth investing in. Video 3 Going head to head - idiom - when two people or things are on the same path and in direct competition with each other. Clash of the social media titans - See above for 'Titans'. 'Clash' can be used in this way to mean fight or two things trying to take up the same space uncomfortably Signing on in droves - idiom - if something happens 'in droves' then it means lots of people are doing it. Quick to ride the new wave - phrase meaning people are quickly getting involved with this new thing. Dubbing threads - In this case 'dubbing' means conferring or giving a title to something, saying something is important. Sweeping changes - big and extensive changes Formidable opponent - someone who is a strong competitor, could mean they are smarter, better prepared or just stronger. The question to posit - She could have just said 'the question to ask' 'posit' means sort of, to put in front of people or to suggest. Captive audience - similar to the 'ready made audience' above but in this case the audience has nowhere else to go, they have no other options, so they have to choose this. #emmaseslenglish #englishpodcast #english #englishtips #esl #esltips #englishvocabulary #englishlisteningpractice #learnenglish