The Innovation Approach: Reimagining entrepreneurship and overcoming innovation challenges

Join host Tom Shiels as he speaks with Dr David Roach about his latest book The Innovation Approach: Overcoming the Limitations of Design Thinking and the Lean Startup. The conversation covers the challenges faced by modern innovation methodologies and the opportunities that exist when a robust concept is combined with a realistic business model. Welcome to Emerald Podcast Series. Join our hosts as they talk to experts using their research to create real impact in society. In each episode we explore the role research plays in our modern world, and ask how it can contribute to solving the complex environmental, economic, social and political challenges facing our planet.