The Molly Mae Effect: Salvaging Brand Reputation Through Community Engagement

When a high-profile fashion brand stumbles at launch, how do they rebuild customer trust? This fascinating episode dives into Molly Mae's clothing brand "Maybe" and their clever reputation recovery strategy following a quality control disaster that left customers disappointed. Our marketing experts Lauren and Becca unpack how the brand leveraged International Women's Day to reconnect with their core audience of young female professionals through a perfectly targeted coffee and sweet treats p...