PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news.

Embracing Marketing Mistakes - A podcast by Prohibition PR

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Our host, Chris Norton, reveals his biggest career mistake when he joined a new PR agency as an account manager. What started as enthusiasm to impress his new employers quickly descended into a PR disaster when he prematurely distributed a press release about a new bar opening without client approval. • Background as a PR professional with experience in London before moving to Leeds • Eagerly took on a project for an alcohol brand launching a new bar • Misinterpreted "good to go" from London...