How to Use Churn Risk Segmentation for Your Business

150 - In the spirit of the month of segMAYtation, we've decided to revisit one crucial segment, churn risk lapsed customers. Research shows that 80% of your revenue comes from 20% of your existing customers. That's why it's crucial to stay connected with the members of your email list – even those who have shown a decreased interest in your brand. In this episode, Vira explains the details of the churn risk segment and shares the exact definition of this segment that you can readily impleme...