Leveraging the Power of Video Content with Viren Samani

About this episode: Internet video traffic is predicted to account for 80% of all consumer Internet traffic in 2019, a number which shows that video has become the default way of ‘consuming’ content online. Video has revolutionise the way people discover, engage and trust brands online and any company which sells online should put it at the forefront of its marketing strategy. In this episode I sit down with my great friend Viren Samani who is also the founder of One Globe Studio, a boutique video agency which helps brands leverage the power of visual content on Facebook and YouTube. Viren shared his insight on how brands can use video to create valuable and meaningful content that will connect with their customers (rather than the annoying ads that we all skip) as well as a brilliant framework to plan, organise and create video content.Were mentioned in the episode:Horace: https://horace.coMr Porter: https://www.mrporter.comGuinness "Sapeurs" ad: https://www.youtube.com/watch?v=H1fbUbDoGnAPictet: https://perspectives.pictet.comEpisode #3 about Facebook: https://buff.ly/2ZIUAwwEpisode #1 about Snag Tights: https://buff.ly/2Y8PPflConnect with Viren:Web: https://www.oneglobestudio.comInstagram: https://www.instagram.com/oneglobestudioLinkedin: https://www.linkedin.com/company/one-globe-studioYouTube: https://www.youtube.com/oneglobestudioAcknowledgements: Editing by Gonçalo AbrantesMusic “Vera Cruz” by Relly and produced by SnakehipsArtwork by Audrey Hacq