Scaling and owning your niche with Cassie from The Base Co.
From Pharmacist to female co-founder Australia's most well-known Magnesium skincare brands - The Base Collective - Melbourne-based duo Cassie Sanghvi takes us inside what it's really like to scale a brand, own your niche and constantly innovate to attract new customers.We also chat about how our female superpowers like intuition, creativity, and community building give us an advantage and how to use it. Such an inspiring, strong and modest person - thank you for joining me, Cassie!And P.S. these products really do work - no more sore muscles with magnesium! See omnystudio.com/listener for privacy information.