EP 18 Are you committing conversion crimes? With Quinn Zeda

Conversion rate optimisation may be something you haven't heard of yet in your eCommerce marketing journey or you have and it sounded far too overwhelming so you ran the other way. I totally get it! When you have a million things on your plate, lots of things can fall into the too-hard basket. However improving your conversion rate is one of the marketing strategies I get most excited about, because when you know what is stopping your visitors to purchase? Fixing the problem is the easy part. That's why I am so excited to speak to Quinn Zeda the founder of Conversion Crimes. Which is an online tool designed to make user testing simple and easy for eCommerce business owners just like you. We chat about what conversion rate optimisation is, some examples of the main conversion crimes Quinn sees, how user testing works, and how it can be one of the easiest ways for you to understand and fix the gaps in your website that's losing you, customers.See omnystudio.com/listener for privacy information.

Om Podcasten

If you are an online store owner or eCommerce brand founder, you have FINALLY found your village! This podcast is for women growing their eCommerce business yet struggling with marketing, brand, direction, and how to get more sales. You will learn from and be inspired by the most exciting and successful female founders and marketing experts in the industry as they share their lessons on marketing, mindset, makin’ more sales, and how to ease the business growing pains  I’m Lisa Byrne, an eCommerce Marketing Mentor for women with more than 22 years of experience in marketing. I’m a Mum of 2, an online shopping addict, a secret introvert, and a massive champion for women in business.  eComm Grow Strong - 12-week Course & Coaching Program  https://lisabyrne.com.au/ecomm-grow-strong/ eComm Scale Strong Mastermind   https://www.lisabyrne.co/ess-application Follow me on Instagram https://www.instagram.com/lisabyrnemarketing/