Can product photography transform your business?

My guest on the podcast this week is Laura Petch - Founder of ladies fashion boutique and online store Maiden Avenue.  Laura is like so many of you - having started her business as a way to bring in income for her young family whilst still being present as ‘Mum’ and staying creatively fulfilled! But, with very little marketing experience - growing an online business of any kind is a very steep learning curve! One of those learning curves for Laura was photography. With gorgeous new fashion coming in weekly which Laura curated for her customers, she was struggling to find her groove with photographers, models and getting it online in a way that represented her high-quality brand, but didn’t break the budget (or her sanity!).  Laura is also a graduate of eComm Grow Strong and she shares what she loved most about the course  We discuss: How important is high quality photography for an online store? How to choose a photographer that suits your brand and style  When should you invest in a photographer? How long is too long to DIY photography and your marketing? What marketing Laura outsourced first Getting support - coaching vs course? Finding balance between Mum life and Business  This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.  This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing. Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks. Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list! Go to lisabyrne.com.au or ecommgrowstrong.com.au now.   Come hang out with me for marketing tips and business chat: 🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews https://www.facebook.com/groups/ecommercemarketingsociety   📆 Download my FREE social media content plan for product-businesses  https://www.lisabyrne.co/free-content-plan   See omnystudio.com/listener for privacy information.

Om Podcasten

If you are an online store owner or eCommerce brand founder, you have FINALLY found your village! This podcast is for women growing their eCommerce business yet struggling with marketing, brand, direction, and how to get more sales. You will learn from and be inspired by the most exciting and successful female founders and marketing experts in the industry as they share their lessons on marketing, mindset, makin’ more sales, and how to ease the business growing pains  I’m Lisa Byrne, an eCommerce Marketing Mentor for women with more than 22 years of experience in marketing. I’m a Mum of 2, an online shopping addict, a secret introvert, and a massive champion for women in business.  eComm Grow Strong - 12-week Course & Coaching Program  https://lisabyrne.com.au/ecomm-grow-strong/ eComm Scale Strong Mastermind   https://www.lisabyrne.co/ess-application Follow me on Instagram https://www.instagram.com/lisabyrnemarketing/