10. Scaling and staying grounded: How Kayla built a multi-million dollar skincare brand and maintained a connection with her audience

Special guest Kayla Houlihan, Founder of Tribe Skincare  We discuss: How she started What marketing worked for her in the beginning How her marketing has changed over the past 3 years and what she focuses on now. TikTok, influencers and Instagram How she scaled How she built her team How her role has changed Rebranding Tribe - the steps she’s taking    Links: www.tribeskincare.com.au https://www.lisabyrne.com.au/myprogram https://www.lisabyrne.com.au/bookcallSee omnystudio.com/listener for privacy information.

Om Podcasten

If you are an online store owner or eCommerce brand founder, you have FINALLY found your village! This podcast is for women growing their eCommerce business yet struggling with marketing, brand, direction, and how to get more sales. You will learn from and be inspired by the most exciting and successful female founders and marketing experts in the industry as they share their lessons on marketing, mindset, makin’ more sales, and how to ease the business growing pains  I’m Lisa Byrne, an eCommerce Marketing Mentor for women with more than 22 years of experience in marketing. I’m a Mum of 2, an online shopping addict, a secret introvert, and a massive champion for women in business.  eComm Grow Strong - 12-week Course & Coaching Program  https://lisabyrne.com.au/ecomm-grow-strong/ eComm Scale Strong Mastermind   https://www.lisabyrne.co/ess-application Follow me on Instagram https://www.instagram.com/lisabyrnemarketing/