Influencer marketing for food content creators
In today's episode (114) of the EAT, CAPTURE, SHARE podcast, I'm talking all things content marketing with Senior Talent Manager at Shine Talent Group, Paulynne Ebron. We chat about the app EVERY food creative should be on, what type of content is resonating most right now and what agencies like Shine look for in food content creators. This episode answers all the questions you ever had about finding success as a full time food content creator. Here's what else you can expect from today's episode... Join the FREE Instagram food photography challenge today (link below!) I share my past experience working with brands as an influencer and why I didn't enjoy it. Paulynne introduces herself. Paulynne talks about what she does at Shine to grow content creators' brands. Paulynne gives her very best strategies for content creators to stand out right now. Paulynne reveals how agencies like Shine choose their talent (and it's not all about followers!). Paulynne gives her best advice for food content creators building their brands and communities. Paulynne shares what the most successful influencer campaigns all have in common. Paulynne explains why every creative should embrace TikTok and why it's different from Instagram. LINKS MENTIONED: My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography The #eatcaptureshare food photography challenge is back! Read more about it in this blog post HERE Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE The Shine Talent Group's website, TikTok and Instagram Paulynne on Shine website Paulynne’s Instagram and TikTok Raw vegan Tenderstem® pesto. Read more about it in this blog post HERE Find the full show notes HERE Find my Instagram HERE