Bodo Lang: Marketing expert says outrage caused by the Coca-Cola's move shows how attached people become to brands
Early Edition with Ryan Bridge - A podcast by Newstalk ZB
Some consumers are fizzed up over Cocoa-Cola's decision to axe two of its soft drink flavours. Coke Zero and Coke No Sugar will soon be merged into one new flavour, Coke Zero Sugar. Auckland University marketing expert Bodo Lang told Kate Hawkesby...
