S1E8: Communication expert Daniel Vaarik: Country's brand as an instrument of soft power

The Art of Digitalisation - A podcast by E-Estonia Briefing Centre - Tuesdays

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In our latest podcast episode, Florian Marcus talks to communication expert Daniel Vaarik. Vaarik served as the consultant for the famous Estonian e-Residency programme from its very inception. He was hired to conceptualise Estonia's messaging and namely also how we talk about e-governance.