Episode 114: What is the Best Heatmap Software for Researchers?

While analytics, interviews, and surveys offer valuable insights, nothing compares to watching how users actually engage with your site. That is where heatmaps come in. However, not every heatmap software is created equally.This week on Drive & Convert, Jon talks all things heat maps! From their various uses to which heatmap tool is truly the best, join us for an episode that is a researcher's dream. Check out the full episode to learn:The value of using heat mapping toolsHow Hotjar stands out from its competitorsOther tools you can use to see what your site visitors are doingIf you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon Macdonald and Ryan Garrow.