Episode 113 : Where Did Organic Click Share Go?

After walking 100 miles across a wall in Europe (for vacation!?), Ryan is back and wondering what walls brands can build that will net them better traffic.In this week’s episode, Ryan tells Jon all about what he learned from reading a recent study on zero-click searches. They discuss the amount of clicks that go to organic listings vs. Google-owned properties and ways to pivot focus to optimize your marketing budget.Listen to the full episode to learn:How to find a middle ground between SEO and other marketing strategiesWhat has been the impact of AI in Google search results on click-through ratesHow focusing on smaller areas can help you drive trafficWhy Ryan would walk 100 miles while on vacationIf you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.