017 Caledonian Braves owner Chris Ewing: building & branding a new club which fans control through an app & heading to France with just £40
Down The Divisions - A podcast by FortyFour Creative

Chris Ewing is the brains behind Caledonian Braves, one of the most unique and innovative clubs in Scottish football right now.He wants to give fans the right to run their club and has even created an app to make it easier for them to call the shots.A new documentary Brave Calling was released on the STV Player last week and charts their rise.Initially an academy for French players to come to Scotland to learn football and English, they became the first club to get promoted into the Lowland League.Now boasting a new home in Strathclyde Park and the Braves new name chosen by their supporters, Chris gives us a fascinating insight into the initial idea and his plans for the future.He explains why having no fans and no benefactor can be an advantage on a football scene too often hindered by tradition.Plus we hear how Pollok-born Chris is now a full-blown French national living in Paris after originally heading to the country 16 years ago with just £40 in his back pocket. The documentary Brave Calling can be found on the STV Player at https://player.stv.tv/summary/calbrave-bravecalling/. The Caledonian Braves app is available to download here for iPhone users and here for Android users.If you have any comments we'd love to hear from you. You can email [email protected] or contact us through Facebook, Twitter or Instagram. .Down The Divisions logo design Adam AitkenIntro and outro music Bensound