069: Jim Riswold | Irreverence Justified

Jim is arguably one of the world’s greatest creative directors at the iconic and revered Wieden & Kennedy agency. In 2000 Jim was diagnosed with leukaemia and given a year or two to live. Remarkably, a clinical drug works miracles and 11 years later he is as irreverent and provocative as ever.Riswold retired from advertising to become a full-time contemporary artist, going from “a career of selling people things they don’t need to making things that people don’t want”.—Recorded live at the global event in California, USA in 2011.Watch Jim's full talk here: www.thedolectures.com/talks/jim-riswold-irreverence-justified