Maximise Your PPC Ad Spend with Ease [REWIND]

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can get the most out of your PPC budget. Enjoy! Have you ever wondered why Facebook and Google pay their people so much and how they can afford to do so? A huge part of it is because hundreds of thousands of companies around the world with no clear pay-per-click (PPC) strategy are dumping literally billions of dollars into these ad platforms every year. They’re taking the “build it and they will come” approach, not knowing that PPC advertising isn’t just a matter of ad frequency and quantity but also quality. These businesses and organisations end up spending more and more money hoping for better results. Sometimes that happens, sometimes it doesn’t. Now, if the idea of dumping your ad budget into Google and Facebook with very little return and not much strategy hits a little too close to home, then this episode is for you. In this podcast, our Head Ninja Tim walks you through the three-stage process of designing a PPC strategy that maximises the return on investment (ROI) of every single click that you buy. Watch the video instead: https://www.youtube.com/watch?v=jiZApCBcXFA Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/203/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How Google Ads Will Work in 2024 https://exposureninja.com/podcast/295/ The Importance of PPC in an AI Search World https://exposureninja.com/podcast/286/ How to Spy on Your Competitor’s PPC Ads https://exposureninja.com/podcast/246/ Reduce Your CPA by up to 87% https://exposureninja.com/podcast/241/  

Om Podcasten

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day. More information and show notes are available at the podcast website https://exposureninja.com/podcast/