Voice Communication: Sonic branding and brand voice
Digital Corporate Communication – Dialogues with scholars - A podcast by Vilma Luoma-aho & Mark Badham
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In this episode, we are talking about Digital Corporate Communication and Voice Communication. We are joined by Dr Alex Mari, Chair for Marketing and Market Research at University of Zurich in Switzerland. Alex is a former Director of Digital Marketing at Sonova Group and former Brand Manager at Procter Gamble. Alex is becoming internationally recognised for his expertise on Voice Communication, based on his research in that area.
