The Rise of Paracrises and AI: VW’s racist advertisement paracrisis

Digital Corporate Communication – Dialogues with scholars - A podcast by Vilma Luoma-aho & Mark Badham

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In this episode we are talking with Dr. Timothy Coombs, who is based at Texas A&M University in the Dept of Communication. He has been actively involved in crisis communication for over 20 years as a researcher and a practitioner. Coombs has written a large number of articles and book chapters about crisis communication as well as the award-winning book Ongoing Crisis Communication - now in its 5th edition.  For more about this topic (including the case study/example), see the chapter on this topic in the Handbook on Digital Corporate Communication (2023) published by Edward Elgar Publishing.