Stakeholder Relationship Management: How has digitalization changed Stakeholder Relationship Management?

In this episode we are talking about digital corporate communication and Stakeholder Relationship Management. We are joined by Rita Men who is Professor of Public Relations in the College of Journalism and Communications at the University of Florida. Men's area of expertise lies predominantly in corporate communication research and consulting. Her research focuses on internal communication, leadership communication, emerging technologies, and entrepreneurial communications. For more about this topic (including the case study/example), see the chapter on this topic in the Handbook on Digital Corporate Communication (2023) published by Edward Elgar Publishing.