Social Media Influencers: Unilever's influencer campaign in Germany

Digital Corporate Communication – Dialogues with scholars - A podcast by Vilma Luoma-aho & Mark Badham

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In this episode, we are talking about Digital Corporate Communication and Social Media Influencers. We are joined by Dr Nils Borchers from the Institute of Media Studies, University of Tübingen, Germany. His research interests include strategic communication, digital communication and social media influencers.