Measurement and Evaluation: UNICEF’s measurement framework

Digital Corporate Communication – Dialogues with scholars - A podcast by Vilma Luoma-aho & Mark Badham

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In this episode, we are talking about Digital Corporate Communication and Measurement and Evaluation. We are joined by Dr Sophia Volk who is Senior Research and Teaching Associate at the Department of Communication and Media Research at the University of Zurich, Switzerland. Sophia has published research on measurement and evaluation of communication.