Video Storytelling as a Marketing Strategy for Interior Designers - Episode 257

When Jude Charles was 17, he took a video production class. At the end of the year, Jude’s teacher handed him a yellow envelope and told him that he had to start a business. Inside was his first set of business cards. Since then, Jude has dedicated his life to helping purpose-driven entrepreneurs tell their stories. He firmly believes that “Stories aren’t just how we connect as people and human beings but story is what differentiates you from someone else.” In this episode of Wingnut Social, Jude emphasizes that you have to start sharing your story. Video storytelling breaks through the noise and sets you apart. Jude shares how to overcome the intimidation factor, what type of stories to tell, and shares the best way to structure your story. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [0:58] Check out our FREE webinar with Stacey Martin [2:56] Mini News Sesh: Instagram’s Visual Discovery Tool [7:14] Learn more about videographer Jude Charles [11:19] Overcoming the intimidation of video  [15:30] Dramatic demonstration of proof [20:24] The importance of relatability in video content [24:04] Why you should just hit the record button [29:26] Jude’s videography tips for YouTube [31:54] Make testimonials part of your contract [36:12] The What Up Wingnut Round! [38:58] How to connect with Jude Charles [42:07] Blooper reel! Connect with Jude Charles Head on over to Jude’s Website Sign up for Jude’s Newsletter Connect with Jude on LinkedIn Resources & People Mentioned Sign up for Updates for Wingnut Academy March 24th at 11 am: Stacey Martin Webinar Hot Seat by Jeff Immelt Not Fade Away by Peter Barton Overcoming the intimidation of video Jude points out that everyone has three different stories that can be shared at any point. These stories are important to use every day on social media. You can repeat them over and over again. What are they?  Your origin story: How you got into the business you're in.  A transformational story: Testimonials, case studies, before & afters, etc. What does life look like after?  Why you’re doing the work you’re doing: Why should someone choose you over anyone else? But how do you get started? Jude has been a guest on over 70 podcasts. He’s studied storytelling for over 20 years. He still listens to himself tell his story so he can find new ways to tell it. It also helps him learn how to connect better with an audience. If you rehearse your story and practice recording it, it makes it less intimidating.  Jude’s video storytelling method: dramatic demonstration of proof You can’t just sit in front of a camera and tell your story. That’s boring, right? The way that you make your story interesting is by using the five different types of demonstrations: Behind the scenes: What happens as you’re sourcing materials? What does the design process look like? What is going on that people don’t usually get to see? Live illustration: How do you illustrate a point someone may not understand? Jude worked with someone who said, “Construction is like a puzzle.” So they got a large puzzle—of a project they had completed—and had the team put a puzzle together.  Social proof: This is testimonials, case studies, before and afters, etc.  Transformation: These are before and afters—how someone’s life is transformed after a change has been made. Unique mechanism: What makes you unique that someone else can’t copy? How can you demonstrate that on camera? Storytelling is about a specific moment in time. These moments have led you to where you are today. They influence how you’ve become a great designer. Jude points out many people believe that their story isn’t unique or interesting—that no one will care. But what debunks the idea that no one cares? Telling your story. You’ll realize that there will be someone it resonates with. Jude believes so strongly in the power of video storytelling that he only takes on five video production clients a year. Why? Because he works to understand who they are