#235- Let the Leads Flow! Prav Solanki
Payman reunites with bestie and occasional show host Prav Solanki for a long-awaited update on his mission to bring effortless enquiry conversion to dental clinics. Prav briefs us on the story of Leadflo from its early barebones launch to becoming the most advanced dental CRM on the market. Packed with Prav’s trademark insight on sales psychology, the conversation covers the challenges of software development, nuances of the buyer journey, and how Prav’s practice experience as a practice owner and marketer have informed Leadflo’s painstaking design. Enjoy! In This Episode 00:01:41 - Where’s Prav been? 00:03:50 - Intro to Leadflo 00:06:18 - User experience 00:08:22 - Response, follow-up and warming 00:16:40 - Messaging 00:21:44 - Long-term buyer journeys 00:27:09 - Sales process psychology and consistency 00:32:28 - Onboarding and simplicity 00:35:46 - Emotional intelligence, cadence and frequency 00:39:23 - Personal experience 00:41:22 - Product development About Prav Solanki Prav Solanki is a marketing scientist and dental growth specialist who has supported countless dental professionals and organisations to achieve stellar growth. He is a co-owner and director of IAS Academy and founder of The Fresh, the UK’s leading dental growth and marketing agency. His latest project, Leadflo, is described as the world’s most advanced CRM for dental clinics.