Your Website is an Always-On Billboard with 3-time CMO Keith Messick, SVP of Marketing at LaunchDarkly

This episode features an interview with Keith Messick, SVP of Marketing at LaunchDarkly, a feature management platform built by developers for developers. Keith has served as CMO at companies like Dialpad and Lucidworks, and also held senior leadership roles at Topsy, which was acquired by Apple. On this episode, Keith delivers actionable insights around the importance of creating great content for developers, the key differences between category creation and category capture, and how to avoid rebranding nightmares.