Why Friendly AI Chatbots Don’t Always Deliver Five-Star Customer Service, with Elizabeth Han
Logically everyone knows that software doesn’t have feelings, but AI chatbots that express emotion—as well as other advanced artificial intelligence tools like Google AI’s chatbot and ChatGPT—have a sentient quality that places them somewhere between machine and human. Conventional customer service wisdom shows that when human employees express positive emotion, customers give higher evaluations of the service. But when emotionally expressive chatbots enter the equation, people’s reactions change depending on their expectations. Research by Desautels Faculty of Management professor Elizabeth Han investigates the effects of AI-powered chatbots that express positive emotion in customer service interactions. In theory, making software appear more human and emotionally upbeat sounds like a great idea, but in practice, as Han’s research shows, most people aren’t quite ready to make a cognitive leap across the uncanny valley.Delve is the official thought leadership platform of McGill University's Desautels Faculty of Management. Delve's Managing Editor, Robyn Fadden, is the host for this episode. You can find out more about Delve at delve.mcgill.ca. Subscribe to the Delve McGill podcast on all major podcast platforms, including Apple podcasts and Spotify, and follow DelveMcGill on: LinkedIn, Facebook, Twitter, Instagram, and YouTube. Hosted on Acast. See acast.com/privacy for more information.