Creating a brand that’s nimble, innovative, and simple – Feat. RXBAR President, Jim Murray
Categories:
RXBAR was started in 2013 by co-founders (and friends), Peter Rahal and Jared Smith. They were looking for a “clean” protein bar that fit their CrossFit lifestyle. When they couldn’t find it, they created one in their kitchen.
On today’s podcast episode, you’ll hear from the RXBAR President, Jim Murray. He discusses how the company’s culture and being nimble, innovative, and simple are some of their keys to success.
He shares more about how RXBAR has expanded into new categories (nut butters, kid snacks, and oats), and how, as a company, they have been committed to understanding customer feedback from the beginning.
Jim gives his best advice for entrepreneurs and shares his food industry vision.
Show Resources:
- Discover RXBAR products HERE.
- FOLLOW RXBAR on Instagram.
- Like RXBAR on Facebook HERE.
- FOLLOW RXBAR on Twitter.
- Discover DELIGHTED BY Desserts HERE.
- FOLLOW DELIGHTED BY Desserts.