The Business Behind the Music

Music executive Whitney-Gayle Benta has spent more than 20 years in the music business working for some of the most influential companies in the game, including MTV, Def Jam, and Spotify. She joins Panama Jackson to talk about her journey to the big leagues and the future of music and investment. Whitney explains how music lovers will soon have the chance to invest in music royalties with the company JKBX, the first-of-its-kind platform that aims to change the game of music licensing.