Revelate: Finding Success with Data Products

Data productization. The art of turning raw data into business-ready consumable data products. Applying product management principles to data management, data productization can connect your business objectives to data and stay ahead of the curve. But what things should you consider when building a data product? What challenges are likely to arise? And how can you effectively bridge the gap between data teams and business units to ensure the successful adoption and utilization of these products by end users?In this episode of the EM360 Podcast, Analyst Kate Strachnyi speaks to Colin Brown, CMO at Revelate and Nicolas Doyen, CPO at Revelate, to discuss:Building a data productEnsuring successful adoption by end usersTechnologies shaping the future of data productization

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In today’s rapidly-changing technological environment, data offers new ways for business to improve or even completely transform business models. But with this rapid change, it’s difficult to separate hype from reality and determine what practical steps can show value in real-world implementations. In this podcast series, we set out to ask, how is Data transforming business? Expect to hear opinions from leading tech vendors and the people who rely on data for day-to-day business such as Barclays Bank, Mastercard and DS Virgin Racing Formula E Team.